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| NEWS BLAST |
| Welcome to a Special Instructor's News Blast from Tom Callos! |
Every month we continue sending out a "Martial Arts Instructor's NEWS BLAST". If you wish to receive this newsletter, please subscribe here. We also have a dedicated Martial Arts Instructors Center in the USADOJO forum for those who wish to discuss the topics presented in the Instructors NEWS BLAST. If you have information you would like to share with other instructors in the Instructors NEWS BLAST, email us about it at info@usadojo.com! |
Hi, I'm Tom Callos. First off, I can't do anything for you, no consultant or know-it-all can. You have to change your behavior to get different results in your school. Most of the time, you have to change your beliefs and your attitude first, then your behaviors follow. Second, you can't find what you're looking for from one source. Nobody has the perfect system and nobody in the martial arts can do what you do --as you are unique (and you want to keep it that way). Third, chasing the buck is just about the last thing you want to get caught up into. Yes, you must make money to survive, but if you start spending too much time on how to make it, you can lose the very magic that brings it your way. You are a martial artist first, a business-person second. Don't forget that (if you do, this is where we part ways --until you tire of the chase). Fourth, I'm not going to help you learn the basics of running a martial arts school. There are a number of people and organizations in the martial arts community that can help you with that. What I'm going to do is challenge you to think bigger, no…I mean I'm going to challenge you to experiment, create, invent, and to be bold and proceed with your instincts. I have two programs/ideas I want you to look at. They are indicative of the kind of experimentation I believe in and am known for: · www.ultimateblackbelttest.com This is the Ultimate Black Belt Test --and it contains some of what your tests will be like in the near future (good ideas, more effective methods). · www.actsofmarketing.com (read more about actsofmarketing below) This is a brand new concept to tackle an age old problem. Register now for free and help me polish this while you help your school to grow. I'm not telling you about these programs to sell you anything --I'm sharing them with you to light the spark of your own creativity. That’s it for this newsletter. I like my advice to be short, sweet, creative, and effective. Your friend, |
| MORE ABOUT ACTS OF MARKETING |
An Ingenious (and simple) marketing and promotion tool --on line...currently in development . USADOJO.COMers can use the site now for free --and help Tom polish the product. How to Use the Acts of Marketing Program Use it to hold yourself accountable to a certain amount of (consistent daily and/or weekly) marketing of your services or products. Use it to hold others accountable to how much they market their services or products for and with you. Use it to get ideas (from what other people are doing). Most of all, www.actsofmarketing.com helps you keep your mind and energies focused on some of the most important activities in your business: marketing and promotion. The Goal? Ten acts of marketing a day. Try to make 1 in every 10 acts an ingenious one! Big or small, every acts of marketing counts! Quantify the action you're taking on your plans! Plan your work and work your plan. --Unknown Examples of Good Acts of Marketing (One Star Rating) A good act of marketing is something simple and easy that contributes to your marketing and promotion campaign. Passing out a business card Mailing an invitation Making a sales call Writing the 1st draft of a sales letter or press release Talking to someone about your service or product Writing down a marketing action plan A good act is any act of marketing that you consider to be a drop in the bucket of your marketing campaign --small, but adding to the total volume of what you do. By the inch it's a cinch, by the mile it's a trial. Every act of marketing counts! Examples of Great Acts of Marketing (Two Star Rating) A great act of marketing is something significant that you have done or are doing to market and/or promote your services or product. An ingenious act is a cut above a great one, but a great acts is, well GREAT! A sales call to the head of an organization that can bring you other clients Mapping out a month-long marketing campaign Posting flyers at strategic locations around your town Sending a query letter to an editor Giving a talk about your service or product to a group Passing out referral cards to current clients Examples of Ingenious Acts of Marketing (Three Star Rating) Ingenious acts of marketing are those that you might brag about. They're a cut above great acts --and they represent you at your most resourceful. Sending a press release of some brilliant campaign you've thought up --to your town's most important newspaper Writing an article for a trade magazine Scheduling a talk to 100 or more potential customers Writing a multi-piece e-mail newsletter campaign Co-advertising with another business that puts your service or product in front of new prospects Doing an act of marketing that makes you (or others) say, WOW! Site developed by Erik Kastner and martial arts industry consultant Tom Callos (www.tomcallos.com and www.ultimateblackbelttest.com). |
| Premium Listing Helps School Membership |
"I am writing to tell you how much I appreciate USADOJO.COM's school listing service which helps small businesses like mine attract new students. Your site is great and I was eager to be added. We have attracted even more students since our dojo upgraded to a Premium Listing on USADOJO.COM." Thank
You & God Bless, USADOJO.COM has a whole new look and has automated the process of listing your martial art school, event, or organization. This process allows martial artists to add and edit their own listings. Visitors can then browse or search for martial arts schools, events, and organizations. To have your martial arts school, event, or organization listed, you must first become a USADOJO.COM Business Member. Don't worry, it's easy and free. |
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I'm sort of well known in the martial arts
community from some of my accomplishments of the past. I was a part of Ernie
Reyes’ West
Coast Demo Team, worked in some films, owned a couple of good schools,
did a lot of “video” teaching for NAPMA and MAIA, made
some interesting products, and have taught a few seminars. All in all,
I've been studying the martial arts for 35 years and teaching (or trying
to teach) for almost 30 of them. Why am I telling you this? Because
I'm about to tell you what I can --and can't --do for you, based on
my experience: