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BUSHIDO DVD CARVES OUT A NICHE
IN THE COMPETITIVE WORLD OF ON-LINE DVD RENTAL
www.bushidodvd.com
Bushido DVD is out to revolutionize the way you acquire martial arts instructional DVDs and movies. Using the successful Netflix style model of dvd rental by mail, Bushido DVD is providing fans of martial arts instructional videos and movies the chance to receive an unlimited number of DVD rentals for one low monthly fee. Their membership service combines a simple title selection process, no due dates or late fees, and free home-delivery.
This may sound a lot like Netflix, but a visitor to the Bushido DVD website quickly realizes that these two companies are servicing very different markets. The Bushido DVD website is, appropriately, much darker and more serious than Netflix, and one look at the most popular rentals list on the Bushido DVD website also highlights their differences. At the time of writing, Bushido DVD's top 5 rentals included "12 Shots to Escape Any Street Fight" and "Bas Rutten's Lethal Street Fighting". However, a quick look through their catalog reveals that Bushido DVD also offers more traditional martial art's titles, such as a documentary on Morihei Ueshiba the founder of aikido and several titles for women, children, instructors and school owners. Of course, if it is titles such as World's Wildest Bar Fights and Brazilian Jungle Knife Fighting that you are seeking, you will also find it here!
It is this impossibly diverse selection of popular and obscure martial arts titles that makes Bushido DVD what it is. Unlike a regular “brick and mortar” store that couldn’t possibly stay in business by offering just martial arts related videos to its members, Bushido DVD can reach martial arts enthusiasts across America through the internet and allow them access to an ever-expanding DVD library of over 1,400 martial arts titles.
This targeting of widespread niche markets has been perfected by the likes of Netflix and Amazon and is known as "Long Tail Economics." This successful business model, combined with Bushido DVD's efficient storage and distribution system, allows them to carry a diverse selection of instructional, documentary, and tournament DVDs along with a wide selection of classic kung fu, samurai and contemporary martial arts films and anime that members may rent an unlimited number of for one low monthly fee. They also have a unique "Fast Return" feature that allows members to report their returned DVDs and receive expedited shipping of their next available selection. This free feature significantly reduces the turnaround time between DVD rentals.
Bushido DVD receives praise from its members on a daily basis. This praise is often focussed on the cost saving service that they offer martial art's enthusiasts and the wide selection of titles they have available, but more often, the praise is directed towards their customer service. The vast majority of customer e-mails are answered within hours, if not minutes of receiving them. Rather than spending money on toll free telephone support, Bushido DVD's staff is always available to answer member questions as quickly and completely as possible via e-mail and those extra dollars saved are invested in their comprehensive DVD library.
When you are ready to join, register for a membership with Bushido DVD and start building your “wishlist” of titles today. They will have your first available titles in the mail by the next business day! Visit Bushido DVD today at www.bushidodvd.com
Note: All of the DVDs rented by Bushido DVD are lawfully made copies, meaning that their reproduction was licensed by a copyright owner. Under United States law, as the owner of a lawfully made copy, Bushido DVD is specifically entitled to rent them without the consent of the copyright owner (the "First Sale Doctrine" of the U.S. Copyright Act). Rentals make the DVDs more widely available to people who would never pay the sales price, allow more people to discover these works, make it less profitable for pirates to make and sell infringing copies and require merchants like Bushido DVD to buy more copies to meet the rental demand from customers who would not have considered buying them.
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