To Incorporate or not to Incorporate
A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...
My $5,800 A Month
When I opened my school in 1986 I was a top martial artist. I had fought all over America and Europe on the U.S....
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Abstract
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...
Ethical Challenges and Compromise in Martial Arts
The normalized commercialization of martial arts (Budo) may oblige an ambitious instructor to navigate ethical challenges and the dynamics of compromise. This applies particularly...
Black Belt Eyes and MMA
Why It’s Better To Ride The Horse In The Direction It’s Going
Over the past few months I've been writing about the meteoric rise of...
Double Your Students With Your Blog
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Every great military leader in history, and the...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Everything is Negotiable
Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...
Are you Teaching Latin or English
Imagine that you wanted to learn English. You find a language school and speak with the instructor who promises to teach you English. Eager...
What Does Practicing Religiously Mean
If someone says, "they are practicing religiously," what does that mean to you? Does it mean they never miss a martial arts workout? Or,...
Martial Arts Blogging
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Martial Arts Blogging creates attention and can help you attract more traffic to your martial arts web site and more students to your school.
Imagine...
How Much Can You Spend to Generate Enrollment
Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
Martial Arts Tournaments and Other Diversions From a Business Perspective
If competing in martial arts tournaments on the open circuit or coaching two or three key students to championship level really turns you on...
A School Full of Pooh Bears
A School Full of Pooh Bears is an excerpt from John Gradens’ book, The Truth About the Martial Arts Business, which is available at...
Pillars of Income for Martial Arts Schools
For many Martial Artists, it is their dream to turn their passion for the Martial Arts into a full-time career. However, unless schools are already...
