What Does Practicing Religiously Mean
If someone says, "they are practicing religiously," what does that mean to you? Does it mean they never miss a martial arts workout? Or,...
To Incorporate or not to Incorporate
A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...
My $5,800 A Month
When I opened my school in 1986 I was a top martial artist. I had fought all over America and Europe on the U.S....
Pillars of Income for Martial Arts Schools
For many Martial Artists, it is their dream to turn their passion for the Martial Arts into a full-time career. However, unless schools are already...
Hiring Employees For Your Martial Arts School From Within
There are many reasons to higher employees from within your own martial arts school. This article will help you determine the best employee hires...
The Commercial Martial Arts School
Ed Parker opened up the first commercial martial arts school here in the U.S. Before that, people shared their art in venues that were...
Martial Arts Tournaments and Other Diversions From a Business Perspective
If competing in martial arts tournaments on the open circuit or coaching two or three key students to championship level really turns you on...
A School Full of Pooh Bears
A School Full of Pooh Bears is an excerpt from John Gradens’ book, The Truth About the Martial Arts Business, which is available at...
Martial Arts Blogging
Advertisement
Martial Arts Blogging creates attention and can help you attract more traffic to your martial arts web site and more students to your school.
Imagine...
Ethical Challenges and Compromise in Martial Arts
The normalized commercialization of martial arts (Budo) may oblige an ambitious instructor to navigate ethical challenges and the dynamics of compromise. This applies particularly...
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Abstract
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...
The Truth About The Martial Arts Business
Trial vs Non-Trial Program Strategies
The trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Everything is Negotiable
Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...
Putting Up a Website For Your Martial Arts School
Before Putting Up a Website
Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and should!
Before...
Black Belt Eyes and MMA
Why It’s Better To Ride The Horse In The Direction It’s Going
Over the past few months I've been writing about the meteoric rise of...
How Much Can You Spend to Generate Enrollment
Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
