Black Belt Eyes and MMA
Why It’s Better To Ride The Horse In The Direction It’s Going
Over the past few months I've been writing about the meteoric rise of...
How Much Can You Spend to Generate Enrollment
Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Everything is Negotiable
Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...
Ethical Challenges and Compromise in Martial Arts
The normalized commercialization of martial arts (Budo) may oblige an ambitious instructor to navigate ethical challenges and the dynamics of compromise. This applies particularly...
To Incorporate or not to Incorporate
A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...
A School Full of Pooh Bears
A School Full of Pooh Bears is an excerpt from John Gradens’ book, The Truth About the Martial Arts Business, which is available at...
Double Your Students With Your Blog
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Every great military leader in history, and the...
Putting Up a Website For Your Martial Arts School
Before Putting Up a Website
Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and should!
Before...
What Does Practicing Religiously Mean
If someone says, "they are practicing religiously," what does that mean to you? Does it mean they never miss a martial arts workout? Or,...
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Abstract
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture examines the effect of modern marketing strategies upon martial arts activity...
The Truth About The Martial Arts Business
Trial vs Non-Trial Program Strategies
The trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a...
Running a Martial Arts School: Things I Wish I Knew When I Was 22:...
Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...
Are you Teaching Latin or English
Imagine that you wanted to learn English. You find a language school and speak with the instructor who promises to teach you English. Eager...
The Profit-Boosting Principles
In The Profit-Boosting Principles author Mike Massie follows up his previous book “Small Dojo Big Profits” with essential martial arts business advice that every...
The Commercial Martial Arts School
Ed Parker opened up the first commercial martial arts school here in the U.S. Before that, people shared their art in venues that were...
MMA Fastest Growing Sport in Martial Arts
As you know, MMA is the fastest growing segment of the industry right now. Did you know that the Tito Ortiz and Ken Shamrock...
