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Martial Arts Business

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Tournaments and Other Diversions

To start this chapter it is really important to note that you really must decide what really gets you turned on and make sure...

Black Belt Eyes and MMA

Why It’s Better To Ride The Horse In The Direction It’s Going Over the past few months I've been writing about the meteoric rise of...

How Much Can You Spend to Generate Enrollment

Everyone has heard that you should spend approximately 10% of your gross revenue on advertising. However, that doesn't answer many important questions about how...

Running a Martial Arts School: Things I Wish I Knew When...

Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...

The Profit-Boosting Principles

In The Profit-Boosting Principles author Mike Massie follows up his previous book “Small Dojo Big Profits” with essential martial arts business advice that every...

MMA Fastest Growing Sport in Martial Arts

As you know, MMA is the fastest growing segment of the industry right now. Did you know that the Tito Ortiz and Ken Shamrock...

Running a Martial Arts School: Things I Wish I Knew When...

Everything is Negotiable Just assume that anything that you need to buy - that you are paying a monthly payment on - or that you...

What Does Practicing Religiously Mean

If someone says, "they are practicing religiously," what does that mean to you? Does it mean they never miss a martial arts workout? Or,...

Running a Martial Arts School: Things I Wish I Knew When...

Stephen Oliver has been the guiding light for the professional revolution in the martial arts industry for more than 15 years, and is now...

My $5,800 A Month

When I opened my school in 1986 I was a top martial artist. I had fought all over America and Europe on the U.S....

Stephen Oliver's Extraordinary Marketing

Before Putting Up a Web Site Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and...

A School Full of Pooh Bears

A School Full of Pooh Bears is an excerpt from John Gradens’ book, The Truth About the Martial Arts Business, which is available at...

Are you Teaching Latin or English

Imagine that you wanted to learn English. You find a language school and speak with the instructor who promises to teach you English. Eager...

To Incorporate or not to Incorporate

A sole proprietorship essentially means that you are the business. You and your school operate as one entity. You are the sole owner (hence,...

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